Shopping Cart

Your shopping cart is empty

Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Special Effects Devlish


Devlish is a rich ruby red semi-permanent hair dye from Special Effects. Apply directly to bleached hair, or use as a refresher on faded permanent colour!

  • 118ml
  • Semi-permanent
  • Non-damaging
  • Not tested on animals
$15.00 (USD)
  • €13.50 (EUR)
  • £11.00 (GBP)
In Stock


For best results, particularly with lighter shades, apply to hair that has been pre-lightened to pale blond. Apply to freshly washed (not conditioned), dry or damp hair. Apply using latex gloves. We recommend using a tinting brush to ensure even coverage. Work the dye into the hair for a few minutes and leave for at least 15 minutes (you may leave this dye on for longer as long as you cover your hair with plastic wrap or a shower cap to prevent it drying out). Rinse with warm water until the water runs clear.

For longer lasting colour, use a shampoo and conditioner for coloured hair.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Although these dyes do not contain the harsh chemicals of other dyes such as ammonia and peroxide, there is still a small chance that they could cause an allergic reaction. For this reason it is imperative that you do a strand and sensitivity test before using them. An ingredients list is available above and can also be found on the product’s packaging (ingredients list can sometimes be found under our sticker). NEVER use any of these products on eyelashes or eyebrows.

    As you would expect from a dye these colours can stain textiles, ceramic, wood and other surfaces as well as temporarily stain skin and nails so be careful to cover surfaces and wear gloves when applying the colour. Once used these products may also rub off your hair and skin and onto clothing and bedding. Although this usually disappears after washing it’s worth bearing this in mind. Staining to bathtubs, basins and showers can easily be cleaned using a bleach based cleaning product.

    Do not mix with peroxide.

    Colours may cause permanent staining to bleached or chemically treated hair. Tip: You can avoid staining on your skin by applying a layer of vaseline anywhere on your skin where dye may come in contact.

Reviews of Special Effects Devlish

  • I liked this color quite a bit. It does fade a bit fast, but it can be an up side if you like to change your color often. When I bleached it, the red came all the way out (also a plus!!!). Normally, you can't get all the color out of the hair. I'd use it again if I wanted a true red that faded nicely to a pretty pink. I got a lot of compliments on this one.
  • On my bleached hair, this color made me look like the little mermaid. And that certainly wasn't the red I was aming for either. I just wanted a blood red color :(
  • Bright red with strong pink tone. It's a bit more pink than MP Vampire Red and I prefer to mix Devilish with Deep Purple to tone it down, deepening the color. With Deep Purple, I feel that the color lasts longer.
  • This color was way more pink toned than the swatch appears. It fades to a neon pink kind of quickly, and didn't turn out as red as I expected it to be. If you're looking for a red that's nearly pink, I would pick this color, but if you're looking for a deep red like the swatch I would try something like cherry bomb or blood red.
  • Nice and bright ruby red with a touch of pink. Personally, I think it looks great, even though it tends to leave LOTS of stains everywhere.
  • This was such a beautiful ruby red. I used this over Atomic Pink, and it faded back to Atomic Pink after covering it for only a couple weeks. Its quite pink-toned, if I could keep this color forever I would, but it just doesn't last forever. :( I will say though, for a red, this dye didn't run much after the first wash! I recommend it to someone who changes their hair often, and wants to go red for a couple weeks!
  • does anyone know if its like Manic Panic's "Vampire red"?

Leave a comment

You must Log in or Register to comment.

Need Info?