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Hair Dye

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Special Effects Deep Purple


An exceptionally rich, deep purple hair dye by Special Effects. This is a semi-permanent colour but often lasts several months on bleached hair.

  • 118ml
  • Long lasting, semi-permanent
  • Conditioning hair colour
  • Not tested on animals
$15.00 (USD)
  • €13.50 (EUR)
  • £11.00 (GBP)
Out of stock
- More expected in 100 years.

Dark and glossy, Deep Purple starts out as a purple-black colour that glows bright violet in sunlight. Over several weeks the colour gradually brightens to a more traditional purple.

Deep Purple is extremely pigmented and gives amazing shine on even the most frazzled hair! The only drawback is that this colour has a tendency to rub off on clothing, bedding, towels etc. even when dry, but especially when wet. Usually this colour transfer can be easily removed with washing, but we recommend you take precautions such as using old towels and bedding until the colour transfer subsides (usually after 2 or 3 weeks).

Allowing this colour to wash out is the best method for removal as it tends to turn pink when bleached.

This a very long lasting colour on bleached hair and a really unusual and eye-catching inky purple!


For best results, particularly with lighter shades, apply to hair that has been pre-lightened to pale blond. Apply to freshly washed (not conditioned), dry or damp hair. Apply using latex gloves. We recommend using a tinting brush to ensure even coverage. Work the dye into the hair for a few minutes and leave for at least 15 minutes (you may leave this dye on for longer as long as you cover your hair with plastic wrap or a shower cap to prevent it drying out). Rinse with warm water until the water runs clear.

For longer lasting colour, use a shampoo and conditioner for coloured hair.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Although these dyes do not contain the harsh chemicals of other dyes such as ammonia and peroxide, there is still a small chance that they could cause an allergic reaction. For this reason it is imperative that you do a strand and sensitivity test before using them. An ingredients list is available above and can also be found on the product’s packaging (ingredients list can sometimes be found under our sticker). NEVER use any of these products on eyelashes or eyebrows.

    As you would expect from a dye these colours can stain textiles, ceramic, wood and other surfaces as well as temporarily stain skin and nails so be careful to cover surfaces and wear gloves when applying the colour. Once used these products may also rub off your hair and skin and onto clothing and bedding. Although this usually disappears after washing it’s worth bearing this in mind. Staining to bathtubs, basins and showers can easily be cleaned using a bleach based cleaning product.

    Do not mix with peroxide.

    Colours may cause permanent staining to bleached or chemically treated hair. Tip: You can avoid staining on your skin by applying a layer of vaseline anywhere on your skin where dye may come in contact.

Reviews of Special Effects Deep Purple

  • I adore this color. I've only used it after bleaching. It comes out very dark at first, almost black in bad lighting. Once you step into the sun it's incredibly bright though. the color stays very well, becoming MORE purple the more it fades! I've got it in my hair right now and it's been well over a month, and it is still very vibrant without touching it up. Recommended for those who want a long lasting purple. (Those who want to change their color frequently, WATCH OUT! It's very difficult to get rid of!)
  • I've used this color on non bleached hair and bleached hair and love it. If your hair is not bleached and a dark color it looks black until you stand in bright light and then it glows purple. It's definitely better on bleached hair it starts out really dark almost black and just keeps fading to a brighter and brighter purple. The only downside to this one is it does dye everything it touches so you have to be really careful. It will even dye your clothes if you wear lighter colors withing I'd say the first two weeks.
  • Gorgeous VERY DEEP blue-toned purple with a slight hint of pink. Its strong pigment covers my gray hairs perfectly (my natural hair color is very dark brown. Deep Purple turns my un-bleached hair into almost bluish jet black). After 3 weeks the color is still going very strong, starting to fade a bit--more pink tone is showing up, adding more warmth to its tone. It blends very well with other blue-toned colors, like Devilish. I love to use Deep Purple to darken red/pink colors. It's a great alternative to black (e.g., MP Raven) in deepening color.
  • This color sticks around for quite awhile. It took about 3-4 weeks for me before I even saw the tiniest lift in color. It gradually faded to a more vibrant purple, showing some great blue tones (as in the swatch above), making it a very clean fade. It takes well over 6 weeks for this color to fade completely, so if you want a deep purple that will last, this is your shade. Also great for supplementing and sustaining red dyes.
  • I really love the color that you get from this dye, however when I rinsed it out of my hair, it stained my mother's shower curtain and won't come out at all! :( Other than it's super extreme staining power, I'm in love with this dye. It lasted well over a month for me and I like that it changed from brilliant purple to a pinkish color over time. It gave me a change without having to bleach out my hair again. :)
  • By far my favorite purple. It lasts really long and doesn't turn a weird shade once it fades.
  • A little Deep Purple goes a long way! Have bathroom bleach ready prior to rinsing your hair, because this will easily stain. The water ran purple for quite awhile, but I found that it covers black quite nicely and used it to touch-up. This color starts out nearly black, shining purple in the light. I only used 1/4 of the bottle when I mixed it with my remaining Burgundy Wine, and my hair came out completely purple, not burgundy at all. I recommend this dye for covering a previous color, just beware of its staining power!
  • You guys weren't exaggerating about the staining! BEWARE! It goes everywhere, towels, bathroom tiles, sink, toilet, door handles....and if you don't remove it instantly, it will stick. I'm a natural blonde so I didn't bleach it prior to dying, so my hair is really dark now. But I think it will get brighter after the first wash. The color is so rich and saturated, love it!
  • I love this colour, it is however next to impossible to remove completely. It fades into a nice shade of pink.
  • I diluted this with conditioner a little bit and it came out a really nice dark purple and faded to pink after a few washes which i really liked. It made my my PJ top and a pillow go pink, and it comes out on towels and stuff when drying hair, but other than that its a great dye that got a LOT of compliments :)
  • This is best purple i've tried. It says in my hair for ages. Starts off very dark looks black in poor lighting but once it starts to wash out it looks gorgeous. Will fade to a lovely pink after awhile but that is a long while as it stays in for ages. It does dye everything it comes in contact with. I have lovely purple gout in my bathroom :-)
  • Loved the colour, turned out a very vibrant purple that looked good in any light, didn't fade that fast either so that was a plus. Looked very good when i added a blue to the tips of my hair. When it did eventually fade it went to a very attractive pink colour with tones of purples. There was loads left in the tub so I have applied many times, in various parts if my hair. It is quite hard to get rid off as when I first dyed the purple back to black there was still hints of the purple left.
  • Bleached my hair thrice from natural black to a caramel brown colour. Dyed it with deep purple and it started out a very dark purple that looks almost black. Stains everything it touches, even my black shirts turned purple around the collar. Despite this, the colour is very strong and hasn't faded yet although I've been washing my hair everyday for about a week now. Definitely recommended if you want a purple that can last.
  • This is the best hair dye out there. I haven't even actually colored my hair with it though. So how can I say it's the best? Well, I, being excited to try my new product got a little dab out and applied it to my dry, bleached hair right before a shower. I thought oh cool, nice color and hoped in not 30 seconds after applying it. Well, I got out and dried my hair. THE COLOR WAS STILL IN. Bright purple. Even after washing. So on the down side, I have a random purple streak in my hair. But on the upside this color is so amazing it can sit for 30 seconds, and be washed TWICE and still not come out. I even rinsed in hot water and everything. So, buy this color if purple is what you want and want it for a long time :)
  • Colour-wise, this is the best purple dye I've tried so far but, as everyone has already said, it stains so terribly that I've considered switching dyes so I don't have to scrub my bathtub for hours every time I dye my hair. Usually I don't even get all of the dye out of my hair the first time I wash it. Luckily the colour stays in for so long that redyeing once every six weeks is good enough if you don't mind a little regrowth.
  • Super dark colour that practically looks black to begin with. I didn't keep the colour for that long, but i noticed that it gets everywhere, so be prepared for some blue necks and showers.
  • I love this colour! It is nice and bright and has lasted around 4 months before fading to a lighter colour. It's nice and bright from the offset! But, be aware it'll stain within seconds, you dont need to keep this on your hair for very long as it stains the hair pretty much straight away. I'd recommend lightening the hair first to give it it's full effect!
  • Beautiful color a teensy bit in conditioner stained a dark purple in my faded pinkish purple hair yet the dilution kept it from staining or rubbing off onto anything else :) I'd never use the dye straight
  • I love this colour!! I bleached my dark brown hair to a gingery colour then put this on for about 90 mins. The result, a gorgeous Cadbury purple, stunning in sunlight! I 100% recommend this colour but be prepared for a purple neck!
  • This is my favourite Special Effects colour. I'm naturally dark brown so I had it bleached to white. After application is was so dark it was almost black but last nearly 20 weeks. I like that the fade is even and not patchy.
  • I didn't realise this would be leaning towards violet on my hair and want to mix it with blue next time because I prefer bluey purples. Has anyone any recommendations (particularly based on their experience with this colour being to violet) about which blue (doesn't have to be SFX) I should try? Thanks x
  • I tried this based on the comments - I used to use a Manic Panic purple a loooong time ago they no longer have, and when I wanted to dye my hair again last year, I had no luck with finding purples that 1) stayed and 2) didn't fade within one wash to green. Well, so far so good. Had this in my hair for a week, and it is still PURPLE. it is a very nice deep fading to more vibrant TRUE purple. will definitely stain your shower badly will definitely stain your sheets even when dry for the first few week or two I did what I think is called a "dip dye"? I bleached the bottom few inches of my hair and added this Deep Purple over the bleached and up onto a bit of my natural (strawberry-brown) hair. The bleached bits are brighter, but it is all very purple, so even with a medium darkness of natural colour without bleaching I think this would do just fine.

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