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Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Special Effects Blue Velvet


This deep blue hair colour from Special Effects starts out almost black and gets visibly brighter with each wash. Blue Velvet is a rich and faceted dark blue hair dye, which while semi-permanent, can last for several months on bleached hair!

  • 118ml
  • Long-lasting, semi-permanent
  • No peroxide or ammonia
  • Not tested on animals
$14.50 (USD)
  • €13.00 (EUR)
  • £11.00 (GBP)
Out of stock
- More expected in 2 weeks.

Incredibly long-lasting, many Blue Velvet fans enjoy this shade for several months before needing to top up their colour. The best base for Blue Velvet is pale blonde but since it’s so richly pigmented, it’s a forgiving colour and can cover darker, warmer blondes. You may even find Blue Velvet tints natural hair although it won’t last as well on unbleached hair.

Most Special Effects colours pack a lot of pigment, but the side-effect of this is that the colour can rub off onto your skin, clothing and bedding, especially when wet. This diminishes after the first 2 weeks and most staining to textiles can be washed off with normal detergents, but we recommend taking precautions against staining by using an old pillowcase or wearing dark clothing, just in case.

Blue Velvet starts out as a very deep blue-black, like ink, and over many weeks fades out to a lighter brighter blue, eventually fading out to a cornflower blue due to the violet tones in this dye. Loaded with colour, Blue Velvet gives a deep, lustrous shine to bleached hair. It colour appears to shift from dark to light with bright blue reflexes in sunlight, giving it an almost iridescent quality.

This beautiful colour is worth the commitment!


For best results, particularly with lighter shades, apply to hair that has been pre-lightened to pale blond. Apply to freshly washed (not conditioned), dry or damp hair. Apply using latex gloves. We recommend using a tinting brush to ensure even coverage. Work the dye into the hair for a few minutes and leave for at least 15 minutes (you may leave this dye on for longer as long as you cover your hair with plastic wrap or a shower cap to prevent it drying out). Rinse with warm water until the water runs clear.

For longer lasting colour, use a shampoo and conditioner for coloured hair.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Although these dyes do not contain the harsh chemicals of other dyes such as ammonia and peroxide, there is still a small chance that they could cause an allergic reaction. For this reason it is imperative that you do a strand and sensitivity test before using them. An ingredients list is available above and can also be found on the product’s packaging (ingredients list can sometimes be found under our sticker). NEVER use any of these products on eyelashes or eyebrows.

    As you would expect from a dye these colours can stain textiles, ceramic, wood and other surfaces as well as temporarily stain skin and nails so be careful to cover surfaces and wear gloves when applying the colour. Once used these products may also rub off your hair and skin and onto clothing and bedding. Although this usually disappears after washing it’s worth bearing this in mind. Staining to bathtubs, basins and showers can easily be cleaned using a bleach based cleaning product.

    Do not mix with peroxide.

    Colours may cause permanent staining to bleached or chemically treated hair. Tip: You can avoid staining on your skin by applying a layer of vaseline anywhere on your skin where dye may come in contact.

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