Shopping Cart

Your shopping cart is empty

Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Pravana Violet


An exceptional hair colour that has to be seen to be believed. It’s a deeply pigmented colour that delivers astounding shine and an over-dyed, extra saturated look. An absolute must for anyone seeking an extremely long-lasting purple.

  • 90ml
  • Very long-lasting, gradually fades out with shampooing
  • For bleached/pre-lightened/previously coloured hair
  • Not tested on animals
  • Conditioning and non-damaging
$18.50 (USD)
  • €16.50 (EUR)
  • £14.00 (GBP)
In Stock

Pravana Chromasilk Vivids Violet is our best-selling purple and it’s not hard to see why. It’s extremely saturated with pigment and produces a really long-lasting bright purple hair colour. It tends to photograph bluer than it looks in real life; expect a perfect purple that’s not too blue and not too pink. It looks amazing on any skin-tone.

You’ll get the most long-lasting and vibrant results if you apply Violet to pale blonde, bleached hair but this colour is so strong that it will cover darker blondes well and you can even use it to liven up faded permanent plum and red colours with a noticeable violet tint. It might even be worth trying on natural hair but as it’s designed for pre-lightened hair we can’t promise you’ll get good results on virgin hair. Pravana Violet packs so much pigment that it will leave your hair looking super shiny.

The only downside to all this pigment is that it has a tendency to run for the first 5 to 10 washes. Expect Violet to rub off onto your skin, clothes, bedding etc. so take precautions like wearing dark clothes or covering your pillow with an old towel. It will rub off most when your hair is damp.

Like Special Effects’ amazing Deep Purple, Violet tends to last months on bleached hair and if you’re committed to purple it’s the perfect choice!


Apply directly to pre-lightened hair using a tint brush and avoiding getting colour on your scalp. Do not mix with peroxide. Allow to process for at least 20-40 minutes before rinsing or for increased vibrancy apply to hair, cover with a plastic cap and allow to process under a hooded dryer for 20 minutes.

Further instructions can be found inside Pravana’s outer packaging.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    May cause skin irritation. A preliminary patch test should be carried out prior to application. Apply a small amount of product to the skin on the inside of your elbow 24 hours before use. If irritation occurs do not proceed with colouring your hair.

    Do not mix ChromaSilk Vivids with peroxide.

    Keep away from children and pets. For professional use only.

    Do not use on eyebrows, eyelashes or body hair.

    May cause staining to skin, hair, nails, fabrics and other porous surfaces.

    Further details can be found on the product's outer packaging.

Reviews of Pravana Violet

Loading comments. Please wait…

Need Info?