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Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Pravana Red


A beautiful and rich bright red dye that’s completely saturated with colour!

If you’re looking for a long-lasting, vibrant red that will add shine to bleached, pre-lightened or colour treated hair then Pravana Vivids’ Red is the product for you. It’s amazingly bright applied to bleached hair and can revive permanent red with a vivid, almost glowing sheen.

  • 90ml
  • Non-damaging
  • Long-lasting semi-permanent
  • Not tested on animals
  • No ammonia or peroxide
$19.00 (USD)
  • €17.00 (EUR)
  • £14.00 (GBP)
In Stock


Apply directly to pre-lightened hair using a tint brush and avoiding getting colour on your scalp. Do not mix with peroxide. Allow to process for at least 20-40 minutes before rinsing or for increased vibrancy apply to hair, cover with a plastic cap and allow to process under a hooded dryer for 20 minutes.

Further instructions can be found inside Pravana’s outer packaging.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    May cause skin irritation. A preliminary patch test should be carried out prior to application. Apply a small amount of product to the skin on the inside of your elbow 24 hours before use. If irritation occurs do not proceed with colouring your hair.

    Do not mix ChromaSilk Vivids with peroxide.

    Keep away from children and pets. For professional use only.

    Do not use on eyebrows, eyelashes or body hair.

    May cause staining to skin, hair, nails, fabrics and other porous surfaces.

    Further details can be found on the product's outer packaging.

Reviews of Pravana Red

  • Amazing color ! It's been 3 weeks since i dyed my hair and it's still perfectly bright red !! Pravana is definitly the best o/
  • Whenever I go red, I always use this! It lasts forever, and I didn't have to retouch it for about 3 months. The best.
  • Very satisfied! The colour is as in the picture and it does not fade, though it does bleed. I had it for a month before I dyed again. The only neg thing is that it does not cover new hair if you do not prelighten.

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