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Hair Dye

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Directions White Toner


This toner is ideal for colouring your hair white by neutralising yellow tones left over from bleaching. Use this dye on hair that has been lightened to a very pale blonde.

  • 88ml
  • For pale blonde hair only – will not work on darker blonde
  • Non-damaging – can be used repeatedly without causing damage
  • Not tested on animals
$6.50 (USD)
  • €5.50 (EUR)
  • £4.50 (GBP)
In Stock

Directions White Toner is a light lavender colour in the tub but when applied to pale blonde hair, the violet tones neutralise remaining yellow tones giving your hair a whiter appearance.

Its conditioning formula means you can use it regularly without worrying about damaging your hair, unlike other toners that are mixed with peroxide first.

As it’s a toner, it cannot lighten your hair or remove colour and therefore you will only achieve good results on hair that’s an even colour and bleached or pre-lightened to very light blonde. You can use White Toner as a mixer for most Directions shades (except yellow) to create a custom pastel tone too!

We recommend doing a timed strand test as porous hair can pick up too much of the lavender colour leaving a slight violet tint. This can easily be removed in a few washes but it’s best to do a strand test if you wish to avoid this.


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

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