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Hair Dye

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Directions Vermilion Red

If you want a strong, rich red without pink tones, Vermilion Red is for you. Many of Directions Reds have pink tones but Vermilion has warmer tones that give it a bright fiery hue. For the most vibrant colours apply this on bleached hair.

Using Vermilion over a faded permanent red is the perfect way to revive your colour without causing damage too!

  • 88ml
  • Thick and creamy formula
  • Conditioning, non-damaging
  • Semi-permanent
  • Not tested on animals
$6.50 (USD)
  • €6.00 (EUR)
  • £4.50 (GBP)
In Stock


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Vermilion Red

  • I adore this hairdye! It creates such a vibrant colour and it lasts for ages too! I wash my hair daily and when I had this colour I only had to reapply it every two weeks or so to make it perfect. I would definitely recommend this product :)
  • did you have many issues with staining on clothes and on pillows and stuff, as i have used directions before and it stained really badly before and was just wondering :) x
  • Love the colour, but seems to fade quickly. I might try another colour before I stop using the brand though. It is really cheap and easy to find in New Zealand.
  • This is a nice orange-based red and creates a very nice fiery red, you can also dilute it in some conditioner to create an orange dye. Lasts ok doesn't stain too bad.
  • Guys, I just bought this, it looks Lilac in the bottle. :D Will it come out fiery red or a burgundy shade or red? My natural hair colour is dark blonde and I do not believe in bleaching.
  • Used this on my blonde-ish red-ish hair (what I was left with after using a colour remover recomended by a guy that worked at a salon) Came out really bright orange red while I did love the colour it quickly faded after 2 washes now it's mostly a orange with a hint of red. This did not last on my hair as well as crazy colour or adore red, dark red,red-orange colours.

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