Directions Vermilion Red
If you want a strong, rich red without pink tones, Vermilion Red is for you. Many of Directions Reds have pink tones but Vermilion has warmer tones that give it a bright fiery hue. For the most vibrant colours apply this on bleached hair.
Using Vermilion over a faded permanent red is the perfect way to revive your colour without causing damage too!
- Thick and creamy formula
- Conditioning, non-damaging
- Not tested on animals
Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.
Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.
Do not mix with peroxide.
If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.
Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.