Final Clearance - save up to 50% on hair colour!

Shopping Cart

Your shopping cart is empty

Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Directions Rose Red


Don’t let the name mislead you; Rose Red is a bright and vivid Fuchsia pink with strong-cool tones. On bleached hair Rose Red almost glows and adds shine to dry or damaged hair.

  • 88ml
  • Long-lasting, semi-permanent
  • Apply directly – no mixing
  • Not tested on animals
$6.00 (USD) $4.20 (USD)
30% off!

Some of the products on this page are eligible to receive a discount of 30% during checkout when you enter the code "dtnclr30" during our Directions Sale which ends on 31/3/2020.

  • €5.50 (EUR)
  • £4.50 (GBP)
Out of stock
- More expected in 1 month.


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Rose Red

  • When i used this colour on bleached blonde hair, it turned bright pink. Nothing like i expected, but was very happy with it anyway. It faded in areas and left me with blonde streaks throughout, which i actually liked as well.
  • This is a very pink red. I use this as a Pink not a Red. I love this colour it goes from deep pinky red to a bright magenta within a couple of weeks in my hair. Great for mixing with Blues to make some really great purples.
  • On bleached hair this went a very pink toned red, which was lovely but I preferred it after around ten washes when it went a colour comparable to stargazer magenta, mixed with turquoise it went a very rich dark purple, my favourite red/pink dye I've used yet :)
  • For me, it first came out as purple and looked more dark-pink in the sunlight after it had faded for about a day. I had previously used cerise and I thought that this would be a darker shade. I WAS WRONG! Rose red is MUCH BRIGHTER! Very gorgeous though! And didn't fade even after 2 weeks! Just beware of staining when applying.
  • Oh wow oh wow oh wow this is my pic in photos of Rose Red! Thank you for this great honor HairCrazy! :D
  • I bought this thinking it was going to come out red with a hint of pink but it came out full on dark pink which took me a while to get used to but i ended up loving it. It lasted for over a month which i think is pretty amazing, so i'd highly recommend it for that but it's really bad for staining. I came out the shower looking like barney the dinosaur lol and i had to bleach our shower to get it off! But as long as you have bleach at the ready then it's worth it lol.
  • An absolutely gorgeous colour that covered my roots! Definitely a rich pink, not so much red. I did find though that it bleeds A LOT! I'd used it as a half-and-half on one side of my head, and when I rinsed the dye out, the whole right side of my body was pink, like I had been badly sunburned! It wasn't until the second or third wash did it really stop bleeding. Unfortunately, it fades just as much as it stops bleeding and turned a rusty red after a week or two. Still beautiful if you can take it.
  • The prettiest pinky red on dark bases and bright purply pink on bleached hair if diluted. It bleeds and stains a lot but it is totally worth it. Diluting in half and mixing with violet creates the perfect fuchsia.
  • Used it on my hair yesterday. The name rose red just doesnt make sense cause there's no red in it. Its a pretty amazing dark purpleish pink color
  • I absolutely LOVE this color! I used it both on unbleached and bleached hair and the results were always great. When I put it on my (permanent) vibrant red hair, it came out a beautiful deep magenta color with red undertones which faded back to red. After bleaching my hair to a level 9 and getting rid of the permanent dye, I used this mixed with Cerise and it came out as the color I always wanted! A rich, vibrant and light magenta/fucshia color. It stains quite a lot but it's still one of my favorite products. Both Rose Red and Cerise are very pigmented and last for weeks before fading back to the color you started with.
  • Heavily diluted (I think about 20% dye, 80% conditioner) this gave me the perfect light sour cherry colour over hennaed hair (medium ginger hair colour) I was looking for. I left it on for about 2 hours then rinsed it out with cool water and sulfate-free (baby) shampoo. Touching freshly dyed wet hair does leave some colour on your fingers, but once dry, I have not experienced any rub off on clothes or white furniture. I've received a ton of compliments from friends and family as well as strangers. It's a gorgeous colour and very pigmented so it will last a long time (mixing with conditioner). Definitely recommended, if you're looking for a magenta colour, rather than a red.
  • Used this without diluting it on unbleached light brown hair and it covered well turning the hair a bright purple/pink and left it looking very shiny. It’s definitely more pink toned than red so I feel the name is a little misleading. BE WARNED. This colour is a nightmare to work with, it bleeds EVERYWHERE. I had to bleach everything this came into contact with when rinsing etc. It’s so pigmented.

Leave a comment

You must Log in or Register to comment.

Need Info?