Shopping Cart

Your shopping cart is empty

Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Directions Poppy Red


Poppy Red is a brilliant, rich red dye that will colour your hair super bright red and leave it looking amazingly glossy.

On pale blonde hair Poppy Red fades to a pinkish colour. It can be used on golden blonde to give a brilliant true red or as a refresher over permanent red colour.

  • 88ml
  • Semi-permanent
  • Non-damaging
  • Not tested on animals
$6.50 (USD) $5.85 (USD)
10% off!

Some of the products on this page are eligible to receive a discount of 10% during checkout when you enter the code "dtnclr10" during our Directions Sale which ends on 31/3/2020.

  • €6.00 (EUR)
  • £4.50 (GBP)
In Stock


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Poppy Red

  • Pink toned red that fades to a hot pink colour, really rich and true red and the start. Didnt last quite as long as Pillarbox on my natural hair, but looks impressive on bleached hair.
  • Really, really bright on bleached hair, but it turned very pink after only a couple of washes, especially at the roots, where my hair hadn't been coloured with anything else.
  • I actually only bought this colour because 'Pillarbox red' was out of stock, but I am so glad I did! I actually had some red coulour put through a 'slice' under my right side at the hairdressers but it came out a brown/bronze colour. So I put this over it at home and it looks amazing - Very much a hot pink red, with some bits lighter than others (depending on where I had blonde or bronze hair under fringe). I have had loads of compliments and it certainly stands out very bright on blonde/bleached hair and gives my darker hair a red/pink overtone. The lighter your hair the more Hot Pink/red it looks judging from mine. It washed away in the bathroom easily, but was a little more diffcult to get off my skin (I had worn gloves, but it's been a while since i did this and managed to get some on my cheek and wrists), but with some diltuted kitchen spray/bleach this came right out to. I only did under my fringe and right side, so only had to use 1/4 of a tub. Definetly value for money and would recommend - even if it's been a while since you did it - but recommend the tips on vaseline on your hairline, etc as on the website. Overall really pleased : )
  • This was a really bright beautiful red when I first applied it but after just one wash it had faded a bit and orange tones were coming through so I'll need to keep topping this one up for it to stay true red. Maybe after a few applications it might have more lasting power.
  • Dyed my natural light brown hair using this, came out very bright! It's a lovely colour, however it is a very pink-toned red, so if you like that sort of thing. Great though, 5 star.
  • A lovely, rich red when first applied to pre-lightened hair, but it quickly faded to a dull and more orange shade for me.
  • It was okay at first, a bit to the orange side, but faded super fast. Not a big fan.
  • Such a gorgeous pink-based red! The first time I used it was to refresh my permanent red hair color and now I'm using it mixed with Cerise to achieve a more pink and less purple magenta. It's super bright and it looks amazing on bleached hair, I would totally recommend it to anyone who wants a vibrant red dye with pink undertones that doesn't fade to orange (depending on your base color).
  • I mixed 1/3 of the Poppy red with 2/3 of Pillarbox red and diluted the mix with conditioner but it still came out very pink (on bleached hair) and seemed to overtake the other colour so the finished colour was more of a pink than a red. It’s very bright and I thought it was pretty but my daughter didn’t like it because she wanted more of a true red.

Leave a comment

You must Log in or Register to comment.

Need Info?