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Hair Dye

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Directions Lavender


Are you looking for the perfect shade of pastel purple hair colour?

Lavender is a beautiful pale purple for very light blonde hair. It’s slightly warmer toned than the similar shade of Lilac and will gradually wash out to a soft platinum colour when applied to very light blonde hair.

  • 88ml
  • Thick, conditioning colour
  • Semi-permanent
  • Ideal for bleached hair
  • Not tested on animals
$6.50 (USD)
  • €6.00 (EUR)
  • £4.50 (GBP)
In Stock


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Lavender

  • I tried to use this, my hair was bleached white, and yet NOTHING came out. Not a single bit of colour! I have no idea how that even happened, but the cream/gel itself seemed to have no pigmentation.. when I rubbed it in it just all turned white. Very disappointing.
  • i love purple. i used la riche's plum (check out my review to see how it went!) so i figured this would be a cool color as well. alas, this was just not the case. dying went as usual but rinsing was way too light. it worried me, and my instinct was right. only parts of my hair (mostly the roots. and yes it was bleached) took the color and it just looked slightly pink and spotty. i was very disappointed and dyed over it with red the next day. there wasn't much of a staining problem, which would be a good thing if it wasn't just another sign pointing to this color's epic proportions of fail =( sadly, i do not recommend this color. however, despite my bad experience with this color i still stand by la riche's products. so my personal recommendation is simply to get a darker shade of purple by them and dilute it, that way you have extra dye and still get the quality you want.
  • I recommend mixing lavender with directions lilac. I don't understand why but for me the colors seemed to stick longer to the hair when they are mixed together.
  • I use this on very pale hair, the first color was wonderful, but after only one washing, it gone! o___o not recommend... crazy colour lavender lasted more...
  • Used this one over diluted and faded directions carnation pink. It came out a pretty bright purple pinkish colour. But as others have said it does fade rather fast. After a wash or two it turned a light heather like colour (with the underlaying pink showing through quite a bit) and I'm pretty sure the lavender will be gone in another couple of washes. Still a pretty colour though! :)
  • i just used this and i left it on for the time called and nothing came out, it fucked up my rug too. pretty much a waste of money.
  • I've been using directions for years and had yet to be disappointed..then I used this product. I've been leaving it to wash out before my next bleach job and it doesn't fade to a nice platinum colour, it fades to a pale green tinted colour. As for coverage, it was not great. Even as more of a toner, it barely changed my hair. I'll be trying directions lilac tomorrow, hopefully it works better. Otherwise; PRAVANA VIOLET <3
  • Must be used on very pale base. Washes out quickly, and it has a green base that sticks and is hard to get out. Do not bleach this colour away, you will get green tinted hair. The rest that wasnt green turned out silver, it was pretty tho (not the green).

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