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Hair Dye

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Directions Denim Blue


Directions are bang on trend with this fantastic Denim Blue hair colour! A mid-toned petrol blue colour, Denim Blue has a hint of turquoise and no violet undertones.

For best results we recommend you apply this to pale blonde hair.

  • Semi-permanent
  • 88ml
  • Conditioning colour with no ammonia or peroxide
  • For bleached or pre-lightened pale blonde hair
  • Not tested on animals
$6.50 (USD)
  • €5.50 (EUR)
  • £4.50 (GBP)
In Stock

Don’t be alarmed that the dye looks very dark when applied to your hair! In our testing of this dye we discovered that the colour comes out quite a lot lighter than it looks in the tub, but produces a result comparable to the swatch when applied to light blonde hair.


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Denim Blue

  • It looks like a lovely greyed indigo in the tub, but once on the hair it isn't very pigmented at all. I usually use 2/3 of tub of Directions dyes with my hair length, but using the full tub on my hair still didn't give me full coverage. Applied over my faded Alpine Green it came out a nice dusty blue, but it left my freshly bleached roots a murky greeny-grey-blonde.
  • I hadn’t read about it before ordering it and wish I had. This looks quite dark in the tub but once you start applying you realise that it isn’t going to give great coverage. I had faded apple green with yellow/green roots and was trying to get a darker green/blue shade but this barely touched my roots, in some spots it didn’t cover them at all and the ends were left maybe a shade or two darker green than before but more dull. I didn’t like this at all.

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