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Hair Dye

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Directions Colour Kit - Poppy Red

All you need to dye your hair bright red with Directions’ best selling vivid red! This colour kit contains an 88ml tub of bright red hair colour, a range colour care shampoos and conditioner, and a selection of dyeing accessories. It’s everything you need to dye your hair to perfection!

This great value kit contains one each of the following:

  • 88ml tub of Directions hair dye in Poppy Red
  • Directions Pre-Colour Shampoo, Colour Protecting Shampoo, Colour Protecting Conditioner (100ml)
  • Directions Tint Brush
  • Development Cap
  • Pair of Protective Gloves
  • Instruction leaflet

$12.50 (USD)
  • €11.00 (EUR)
  • £9.00 (GBP)
In Stock


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

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