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Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Directions Carnation Pink


A beautiful and unique bright pink hair dye from the super popular LaRiche Directions range. For best results apply this stunning shade to bleached blonde hair.

  • 88ml
  • Conditioning, non-damaging formula
  • Ideal for bleached hair
  • Semi-permanent
  • Not tested on animals
$6.50 (USD) $5.85 (USD)
10% off!

Some of the products on this page are eligible to receive a discount of 10% during checkout when you enter the code "dtnclr10" during our Directions Sale which ends on 20-Mar-31.

  • €6.00 (EUR)
  • £4.50 (GBP)
In Stock


Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.

    Do not mix with peroxide.

    If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.

    Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.

Reviews of Directions Carnation Pink

  • Love this dye, I didn't think it would last very long since its fairly pastel, but I've had it for over a week now, wahing every day & in insultingly bright sunshine (curse this heatwave) & it's still the same colour it started out as. The swatch is pretty accurate as far as the colour goes. Overall, I'm really glad that I used this.
  • Really nice soft pink colour and it stays in exceptionally well too! I wash my hair everyday and only had to re-apply the colour every two weeks or so. I would definitely recommend this dye.
  • very good dye and a lovely pale pink colour that fades really well, far better than the pastel pink
  • very soft and pale pink, like candy clouds on my head and lastet really long without fading to orange.
  • Really cute colour! I didnt expect one dye to do all of my hair but a little bit went a long way.
  • I love love LOVE LOVE this color !!!!!!! its like a pink highlighter and fades to a baby pink color. I used this alot and will never use any other pink again :D
  • Makes a lovely pastel pink when diluted, very nice soft shade.
  • This colour is brighter than expected! Came out a bright orangey-toned pink, which was quite nice. Lasted a fair amount of time, faded to a nice pastel pink. 4 star.
  • It's a beautiful, bright and vivid shade of pink. When diluted, gives a pretty pastel color. It fades quite quickly (comparing to darker dyes), but turns into a really nice peachy pink. I totally loved this one :)
  • Wasn't happy with my diluted version of this. It looked so good in the bowl...- My hair was practically white when i put it on, but it just didn't stick that well- I had saturated the shit out of it and walked around with a plastic cap on my head all day- it just wasn't meant to be for me. Very disappointed in this dye...
  • This may be a good dye for someone with blonde or very bleached hair, but I wouldn´t recommend it, if you still have any orange pigment in your hair left. The result was a peachy orange-pink, which wasn´t that bad, but after washing my hair for just 2-3 times it was completely gone, leaving me with nasty orange-y blonde. After that I tried Palette´s pink box dye from the drug store and that gave me a much better result, just for comparison. I don´t blame the dye, but if your hair isn´t exactly ashy, I would think about a more vivid option from the pink palette.

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