Directions Atlantic Blue
A vivid pure mid-blue colour; neither violet or green toned. Atlantic Blue is a wonderfully shimmery, strong bright blue.
- Conditioning formula, easy application
- Thick consistency
- Not tested on animals
If you want a nice strong blue that’s not too violet and won’t fade green then Atlantic Blue is for you. We’ve found it lasts well (around 6 weeks on bleached hair) and fades gracefully to a paler blue. The colour in the swatch is based on colour applied to pale blonde hair. If you have warmer tones in your hair expect it to be a bit more turquoise.
Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.
Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.
Do not mix with peroxide.
If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.
Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.