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Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!



Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!

We recommend you apply these colours to hair that has been pre-lightened to pale blonde to achieve the brightest and most vibrant results. Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair’s porosity and the shade chosen. LaRiche Directions is not tested on animals.

- Semi permanent, rich conditioning colour
- Ideal for bleached hair; apply directly without developer
- Colours last 4-12+ weeks depending on shade
- Not tested on animals
- Each tub contains 88ml

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