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Treat yourself - we have hundreds of hair colours to choose from!

Adore Truly Red


An extraordinarily bright and fiery red, Truly Red has to be seen to be appreciated! With warm undertones Truly Red tends not to fade to pink on bleached hair. Probably the brightest of Adore’s many shades of red.

  • Semi-permanent
  • Ideal for pre-lightened hair
  • Non-damaging
  • 118ml
$7.00 (USD)
  • €6.00 (EUR)
  • £5.00 (GBP)
Out of stock
- More expected in 2 months.


Shampoo and towel dry your hair. Use a protective cream around the hairline (such as Vaseline) to prevent staining. Apply colour 1/8” from the scalp and comb thoroughly. Cover with a plastic cap and process with heat for up to 15 minutes. Rinse and shampoo.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    For external use only. This product must not be used on eyebrows or eyelashes as it may cause blindness. If product gets into eyes rinse immediately with water and call a physician if irritation occurs. Do not use this product if the scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours. If redness, burning or itching occurs, do not use this product on your client. Use only as directed and keep out of reach of children. For professional use only.

Reviews of Adore Truly Red

  • A very orange based red; If you are planning on using this diluted, don't, unless you want a vibrant orange! Smells amazing and has a slightly strange texture. I look forward to seeing how it lasts.

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