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Hair Dye

Treat yourself - we have hundreds of hair colours to choose from!

Adore Truly Red


An extraordinarily bright and fiery red, Truly Red has to be seen to be appreciated! With warm undertones Truly Red tends not to fade to pink on bleached hair. Probably the brightest of Adore’s many shades of red.

  • Semi-permanent
  • Ideal for pre-lightened hair
  • Non-damaging
  • 118ml
$7.00 (USD)
  • €6.50 (EUR)
  • £5.00 (GBP)
In Stock


Shampoo and towel dry your hair. Use a protective cream around the hairline (such as Vaseline) to prevent staining. Apply colour 1/8” from the scalp and comb thoroughly. Cover with a plastic cap and process with heat for up to 15 minutes. Rinse and shampoo.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    For external use only. This product must not be used on eyebrows or eyelashes as it may cause blindness. If product gets into eyes rinse immediately with water and call a physician if irritation occurs. Do not use this product if the scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours. If redness, burning or itching occurs, do not use this product on your client. Use only as directed and keep out of reach of children. For professional use only.

Reviews of Adore Truly Red

  • A very orange based red; If you are planning on using this diluted, don't, unless you want a vibrant orange! Smells amazing and has a slightly strange texture. I look forward to seeing how it lasts.
  • Oh my word what a nightmare this shade was for me ! I had such high hopes of it being the perfect ‘true’ red but sadly it’s more like fax napalm orange . The most vivid dark neon orange on my freshly bleached roots and healthy top of head hair , the rest of my hair which was faded salmon it went dark copper lol . I dyed over it twice with crazy colour fire to add pink and it’s still neon but more like Sfx nuclear red now . And the consistency is unlike anything I’ve ever come across , it’s a transparent gel like formula . When it’s on your head it gives that really weird chemical feeling like if you over bleach your hair and wash it , like your hair goes all ridged and hard . Really odd stuff . For those seeking shocking red this mixed with a pink red like cc fire would be great . I won’t b trying again !
  • I ment it’s like Special effects Hi Octane Orange not napalm

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