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Hair Dye

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Adore Rich Eggplant


Rich Eggplant is a deep, saturated purple hair colour. It’s so dark it can look almost black on first appearance but shines bright purple in sunlight where its warmer burgundy-purple undertones can be seen. For the most vivid results apply Rich Eggplant to pre-lightened hair. You can also use it over faded permanent colour to add vibrancy and shine.

  • Semi-permanent
  • Long-lasting
  • Free from ammonia and peroxide
  • 118ml
$7.00 (USD)
  • €6.50 (EUR)
  • £5.00 (GBP)
In Stock

Rich Eggplant is a deeply saturated colour, packed full of pigment. It adds amazing shine to bleached hair and works wonderfully as a rejuvenation treatment on faded permanent reds and plums, without causing any damage to your hair.

Such pigmented colours have a tendency to run when shampooed and to rub off on contact, so take care to avoid staining to towels, bedding, clothing and other porous surfaces.


Shampoo and towel dry your hair. Use a protective cream around the hairline (such as Vaseline) to prevent staining. Apply colour 1/8” from the scalp and comb thoroughly. Cover with a plastic cap and process with heat for up to 15 minutes. Rinse and shampoo.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    For external use only. This product must not be used on eyebrows or eyelashes as it may cause blindness. If product gets into eyes rinse immediately with water and call a physician if irritation occurs. Do not use this product if the scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours. If redness, burning or itching occurs, do not use this product on your client. Use only as directed and keep out of reach of children. For professional use only.

Reviews of Adore Rich Eggplant

  • How would it look diluted @Jude? I am thinking of trying this instead of getting another purple rage.
  • @Zoe_nwobhm I think it would be quite similar since it has a pinkish base, but it would be a more muted colour, sort of a plum shade.
  • This color is pink based and dark enough that it might be considered workplace-safe. I dyed it over faded Midnight Blue, I think you could mix it with Aquamarine or another blue to get an awesome deep violet. I'm very pleased with the result, my favorite purple yet.
  • On its own i find this dye to be a bit too red/pink toned for my liking, but I mix this with Adore Purple Rage to get my ideal purple. Theach result is dark and rich enough that it gives a safe for work colour that is still a bit unusual, but mixed with the purple rage, it glows a beautiful, vibrant, slightly warm purple in sunlight.
  • This dye is a nice dark and warm toned plummy purple. It doesn't bleed or stain like other dark purples I have tried. I wish the dark color would hold a little longer though, I have an uneven base and I can start to tell after maybe 4-6 washes or so. On the parts of my hair that are stained pink the dye fades toward magenta, on the bleached yellow roots that are not stained it fades to a kinda dusky pinkish purple (as far as I can tell, I reapply relatively often to keep the color dark and avoid an uneven base from showing through) This color is not as intense as other purples I have tried (namely, special effects deep purple), which is perfect for me. I do like this dye and considering how much less it costs compared to similar dyes it's really good in my opinion.
  • It is a bit red toned, eggplant is a very good name for it; however this means it fades to a fushia type pink colour, rather than green. Therefore it is easy to cover up with some blue, and it goes to a nice true purple! I've been using this dye and then adding Special Effects Electric Blue over it in a gradient to get a full range of fushia to deep bluish purple. If I wanted a true purple from the start I just mix those two colours.

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