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Hair Dye

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Adore Purple Rage


If you like purple but don’t want Violet then Purple Rage is for you. It has rich berry tones and is sure to liven up your hair!

Adore leaves your hair looking vibrant and shiny without damaging your hair. It contains no ammonia or peroxide, so you can reapply as often as you like.

  • Semi-permanent
  • For pre-lightened or colour treated hair
  • 118ml
$7.00 (USD)
  • €6.50 (EUR)
  • £5.00 (GBP)
In Stock

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Shampoo and towel dry your hair. Use a protective cream around the hairline (such as Vaseline) to prevent staining. Apply colour 1/8” from the scalp and comb thoroughly. Cover with a plastic cap and process with heat for up to 15 minutes. Rinse and shampoo.

  • If you have a question about this product, please contact us or ask in our forum.

  • Ingredients ⮣

  • Precautions

    For external use only. This product must not be used on eyebrows or eyelashes as it may cause blindness. If product gets into eyes rinse immediately with water and call a physician if irritation occurs. Do not use this product if the scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours. If redness, burning or itching occurs, do not use this product on your client. Use only as directed and keep out of reach of children. For professional use only.

Reviews of Adore Purple Rage

  • This color has a really liquid-like consistency, which made it very easy to apply. I dyed my friend's hair with this color and it came out a rich, dark purple and has lasted very well so far.
  • I'm really disappointed. This color didn't dye my hair at all. After 25 minutes of installation, my hair stayed bright blonde as before.
  • I really like this color but mines turned out black purple I also used hot purple by crazy colour and I'm really upset with the results. I really wish it was more purple on my hair.
  • I put this color on a very imperfect base because I was impatient to have an unnatural color again. It covered the whole mess very evenly with a very dark purple color. The dye is extremely pigmented. The color stayed fairly even for a few weeks, lightening progressively to a bright fuchsia on the whiter parts of my hair and a muted pink on the darker ones. Overall the color lasted for more than six weeks and it could've lasted longer if I hadn't gotten tired of it ;) Be warned that if you try to bleach it out, it can turn a greenish gray. However I was able to deal with those green tones with a couple of vitamin c fading treatments. Overall I'm pleased with the dye, another good color from Adore.
  • This my favorite purple so far. Pigmented, balanced and long lasting.
  • I'm a bit disappointed this brand did not live up to my expectations. The colour looked lovely but fasted quite quickly even though it has been called one of the longest lasting. I did'nt get any rub-off on my clothes or bed linen but any strays hairs that fell onto my bathroom bench made long purple lines, even after a few washes. Maybe it was just me, everyones hair is different but other brands have given me a better result.
  • While it's an absolutely beautiful colour and applies extremely easily; it fades to blue-purple after washing it just once and is pretty much gone by 3 or 4 washes; while any Directions colours lasts much, much longer (my turquoise by now barely fades at all and for example a single layer of Directions voilet barely changes colour after 3 or 4 times of washing and will fade at léast 4 or 5 times slower. While I'm in love with the colour (especially after leaving it in for long, but even then it fades with one or two washes into a different colour and is gone with one or two more washes; and I wash my hair with practically cold water and I don't shampoo my tips; in which I used the colour. Won't be buying it again; although I love the colour. For people who don't mind fast fading; it ís a pretty perfect purple, but it's gone so fast it's not worth the money for me even :(
  • Very disappointed with this colour. Applied to bleached hair that had previously been dyed with a different purple that had now faded. Followed directions carefully and ended up leaving on for an additional 15mins as I had to change a baby. Final result was a drab, grey-ish purple that had completely washed out 4 days later. Only positive was it didn't rub off on pillows etc., but as it was faffy to apply, didn't give the promised colour, and washed out in less than a week, I won't be using again.

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