Got it! Thank you!~
I don't think any colour will remain truly permanent, whether it be pink or brown fading does occur. Everyone hair reacts differently to dye so there's no saying how long yours will last unfortunately, it's about trial and error. I suggest you have a read through this article on how to make the most of your colour https://www.haircrazy.com/articles/beginner-guides/tricks-to-long-lasting-color/
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I was using Atomic Pink for 5 years so my timeline has heaps of pictures of it at all different stages, if you see brown roots in the photo that is accurate time stamp as I never did pink touch-ups between bleaches.
It really lasts for a long time on hair that's been bleached. Did your friend put it on natural hair?
There is no such thing as a permanent pink but Atomic Pink is as close as you will get. It's quite a commitment!
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You would think since semi permanent dyes started in at least the 60s, one would have invented a permanent vibrant color. But this is not the case. Agree with @Jude Atomic Pink is as close as one can get to a permanent color. Atomic Pink might even have its own half-life....lol. Refresh the color suggest place some dye within the conditioner used and let sit on the hair for awhile.
My atomic pink kinda dulled down after some washes, but it stayed as a light rose color in spots of my hair after attempting to bleach it out. I think that most people mean it's permanent by it staying in your hair, not it staying as bright as freshly dyed.
If atomic pink does miraculously wash out or just fade too much for your liking, the next closest thing to permanent is Elumen's Pk@all pink. (At least, from what I've heard.)