Order in the next 15 hours, 11 minutes for dispatch on Monday
Ever mixed your own hair colour and hated the outcome? Learn how to create the perfect shade every time using just 3 basic colours.Misc. Articles
Five tips to achieve perfect grey hair. Learn how to keep your colour and avoid common hair dyeing mistakes.Misc. Articles
Did your purple hair unexpectedly turn green? Learn how to get rid of unwanted staining and go back to blonde with this simple method.Dyeing Techniques
Want to dye your hair purple? We have everything you need to know, like how to dye your hair dusky lilac and creating lush, shiny colour on dark hair.Beginner Guides
Shop for Hair Dye
Ultra long-lasting hair colour.
Not tested on animals.
Intense, saturated dyes in a large choice of colours.
Easily absorbed hair dye that's perfect for thick, textured or curly hair.
Thick, conditioning cruelty-free hair dye.
Reliable results and long-lasting colours.
Easy to apply dyes in a vast range of inter-mixable shades.
Vegan-friendly hair dye in a conditioning formula.
Fantastic choice of pastels in a range of 30 affordable colours.
Rich, vivid colours with exceptional longevity and bright, shiny results.
Hair Colour Inspiration
With over 75,000 photos, you'll find endless inspiration in our hair dye galleries.
For more colourful hair photos: browse our galleries.
Fresh From the Forum
hi everyone i was wondering if this has happened to anybody else and if they found out why/how to stop it..
i have had this happen before with blue-toned violets - the color kind of made a lot of little blue/turquoise dots on my hair. i have seen this happen in the tub with pre-mixed toner as well, so i don't think it's (exclusively) caused by some sort of residue on my hair itself. today i tried to mix a warm grey by diluting directions neon blue with some conditioner and hair …
We sell all your favourite hair dye brands like Pravana, Special Effects and Adore, with fast, low-cost shipping.