Order in the next 20 hours, 26 minutes for dispatch on Thursday
Five tips to achieve perfect grey hair. Learn how to keep your colour and avoid common hair dyeing mistakes.Misc. Articles
Did your purple hair unexpectedly turn green? Learn how to get rid of unwanted staining and go back to blonde with this simple method.Dyeing Techniques
Want to dye your hair purple? We have everything you need to know, like how to dye your hair dusky lilac and creating lush, shiny colour on dark hair.Beginner Guides
Having difficulty choosing which shade of purple to dye your hair? Use this infographic to quickly and easily locate your perfect purple!Blog
Shop for Hair Dye
Ultra long-lasting hair colour.
Not tested on animals.
Intense, saturated dyes in a large choice of colours.
Easily absorbed hair dye that's perfect for thick, textured or curly hair.
Thick, conditioning cruelty-free hair dye.
Reliable results and long-lasting colours.
Easy to apply dyes in a vast range of inter-mixable shades.
Vegan-friendly hair dye in a conditioning formula.
Fantastic choice of pastels in a range of 30 affordable colours.
Rich, vivid colours with exceptional longevity and bright, shiny results.
Hair Colour Inspiration
With over 75,000 photos, you'll find endless inspiration in our hair dye galleries.
For more colourful hair photos: browse our galleries.
Fresh From the Forum
Hello all, I am completely new to dying my own hair and to the forum, and would greatly appreciate some advice! I had dye free hair up until about 8 months ago, when I had a caramel/blonde balayage done (as far as I recall she used bleach and then just toner). I haven’t touched it since, and would really love to add a fun color to the lighter parts of my hair. A friend and I have decided to try out some Arctic Fox in Virgin Pink or Girl’s Night, or possibly a mixture of both. Do you think it …
We sell all your favourite hair dye brands like Pravana, Special Effects and Adore, with fast, low-cost shipping.