Order in the next 6 hours, 28 minutes for same day dispatch
5 Things to Know before Dyeing your Hair Grey
Five tips to achieve perfect grey hair. Learn how to keep your colour and avoid common hair dyeing mistakes.
Misc. Articles
How to Get Rid of Green Stains
Did your purple hair unexpectedly turn green? Learn how to get rid of unwanted staining and go back to blonde with this simple method.
Dyeing Techniques
How to Dye your Hair Purple
Want to dye your hair purple? We have everything you need to know, like how to dye your hair dusky lilac and creating lush, shiny colour on dark hair.
Beginner Guides
Infographic: Choosing the Perfect Purple Hair Dye
Having difficulty choosing which shade of purple to dye your hair? Use this infographic to quickly and easily locate your perfect purple!
BlogShop for Hair Dye
Pravana
Ultra long-lasting hair colour.
Not tested on animals.
Special Effects
Intense, saturated dyes in a large choice of colours.
Adore
Easily absorbed hair dye that's perfect for thick, textured or curly hair.
Directions
Thick, conditioning cruelty-free hair dye.
Reliable results and long-lasting colours.
Crazy Color
Easy to apply dyes in a vast range of inter-mixable shades.
Manic Panic
Vegan-friendly hair dye in a conditioning formula.
Stargazer
Fantastic choice of pastels in a range of 30 affordable colours.
Sparks
Rich, vivid colours with exceptional longevity and bright, shiny results.
Hair Colour Inspiration
With over 75,000 photos, you'll find endless inspiration in our hair dye galleries.
For more colourful hair photos: browse our galleries.
Fresh From the Forum
I’ve been trying to achieve a vibrant or at least obvious purple/violet hair color. I had pink undertones so my hair turned magenta when I dyed it. Now after only 2 washes, my hair completely faded into this dull pink-purple or magenta color. I just bought Manic Panic blue steel hoping it would change my hair color. But nope, it was too light. It did not take on my hair. So now I am thinking what would …
We sell all your favourite hair dye brands like Pravana, Special Effects and Adore, with fast, low-cost shipping.