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One of our most popular Directions hair colours, Plum is a wonderful deep purple shade! Since it’s so highly pigmented, this dye sticks around for a long time when applied to bleached hair giving it a rich, lustrous shine. Plum may even give a tint to unbleached hair.
Availability: 8 In Stock
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More on Directions
Directions is one of the longest lasting semi-permanent hair dyes around, with a huge range of unnatural colours. Each tub contains 88ml of thick conditioning colour. Check out their brilliant colours such as Flamingo Pink, Neon Blue, Pillarbox Red, Spring Green and Violet!
We recommend you apply these colours to hair that has been pre-lightened to pale blonde to achieve the brightest and most vibrant results. Most colours will last between 4 and 10 weeks on bleached hair, depending on your hair's porosity and the shade chosen. LaRiche Directions is not tested on animals.
- Semi permanent, rich conditioning colour
- Ideal for bleached hair; apply directly without developer
- Colours last 4-12+ weeks depending on shade
- Not tested on animals
- Each tub contains 88ml
Directions works best on hair that has been pre-lightened to pale blonde. Some paler shades as well as toners will only work on very light hair. Apply directly to dry or slightly damp, freshly washed (but not conditioned hair) using a tint brush for best results, or use gloved fingers to spread the dye evenly through your hair. Allow to process for at least 15 minutes and do not allow to dry out. Rinse thoroughly. To avoid temporary staining to the skin, apply a layer of Vaseline around your hairline and ears before applying the colour.
Aqua, cetearyl alcohol, distearoylethyl hydroxyethylmonium, methsulfate (and) cetearyl alcohol, cetearth-20, butlene glycol, glceryl stearate, citric acid, methylparaben. May contain basic brown 17, basic brown 16, basic red 76, basic yellow 57, acid violet 43, basic green 4, basic red 46, basic orange 2, basic violet 4, basic violet 14, basic blue 7, basic blue 9, basic violet 2, h.c. yellow 4, h.c. yellow 2, h.c. orange 1, h.c. red 1, h.c. red 3, acid red 87, acid green 1.
Caution: This product contains ingredients which may cause skin irritation on certain individuals and preliminary test is advised before use on a sensitive area. If product comes in contact with eyes rinse immediately with water. This product may not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.
Do not mix with peroxide.
If colour comes in contact with textiles or porous surfaces it may cause permanent staining. Always wear latex or vinyl gloves when applying colour to avoid temporary staining of hands and nails. Colour may permanently stain bleached or previously coloured hair.
Colour may stain sinks, bathtubs and showers but this can be easily removed with normal household bleach.
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